Marketing & Customer Management

We work with you to develop and help implement a Marketing and Customer Management Strategy and Plan, which should be based on:

• Insights about the market place and your customers or stakeholders
• Insights about what has and hasn't worked in the past
• Your measurable communication and business objectives and priorities
• Assessment of the cost/benefits of the channel and media options available to you

Examples of Blonay Marketing & Customer Management work with clients:

• Developed a strategy and stakeholder plan for online teacher recruitment with DfES, to reduce recruitment costs by millions of pounds
• Project managed the launch of the Every Child Matters programme website
• Managed direct marketing programme for a leading IT supplier to schools
• Worked with the management team to develop a Customer Relationship Management strategy for a leading accountancy institute
• Worked for leading travel companies to improve call centre and retail effectiveness, and to reduce the marketing budget through effective cost/benefit analysis
• Worked with a number of retailers to develop models for improved effectiveness

 

Create - Relate - Be True