Marketing effectiveness

Blonay specialises in helping organisations improve marketing effectiveness.

Jamie MacAlister, the founder, has 25 years experience in marketing with Procter & Gamble, PricewaterhouseCoopers and as an independent consultant working in retail, travel, education, health, social enterprise and sustainable energy.

Downloadable articles written by Jamie include:

Getting marketing strategy right, via the 3 Cs of organisational effectiveness
Applying science, and specifically learning curve thinking, to improving marketing effectiveness
Holding marketing accountable by tracking brand equity

Blonay also specifically advises clients on effective web-based marketing.

Create - Relate - Be True

Blonay Business Planning helps management teams either to plan for improved performance or to plan and set up new ventures, with a particular focus on social ventures. Our approach combines attention to organisational issues with proven analytics, centred around a Business Planning Day and ultimately delivered through a dashboard.
Our core values are: bold creativity - community - integrity