Analytics

Our analytics approach is specifically designed to:

  1. Use tools and techniques which have worked well with other clients
  2. Build on what you already have, not re-invent anything
  3. Be focused on the task in hand - not doing analysis for its own sake
  4. Leave you with capabilities and a web-based "dashboard" tool which you can continue to use after the project

We can draw from a range of market and cost analysis tools which we have extensive experience of using with clients:

  1. For market analysis: examples include customer attribute rating charts (from customer research),  customer/competitor segmentation analysis, business portfolio analysis, and the Ansoff matrix
  2. For cost improvement: examples include driver diagrams for financial modelling, business process re-engineering, activity-based costing, priority-based costing, standard costing, benchmarking, statistical analysis and various approaches to marketing effectiveness, which is a particular area of specialisation

To support the team dynamics, we also bring prioritisation tools, milestone planning and have a proprietary personality profile checker, which aligns with our 3Cs organisational effectiveness framework.

Finally, we can deliver a web-based interactive dashboard, using a proven open-source software solution, to ensure all the priorties identified in the planning process are tracked on a regular basis.